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LG OLED48CXPUB Alexa Built-In CX 48" 4K Smart OLED TV (2020)

4.7 4.7 out of 5 stars 5,642 ratings

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Style: OLED48CXPUB
Ask to play music and games, check the weather, control your smart home, and more with this smart TV.
Alexa Built-in Learn more

Alexa Built-in

This smart TV has been certified by Amazon. Select Alexa Built-in smart TVs are Push-to-Talk and require pressing and holding the button on your remote to talk to Alexa, while other smart TVs have hands-free available with Alexa. Please see product details.

Screen Size 48 Inches
Brand LG
Display Technology OLED
Resolution 4K
Refresh Rate 120 Hz
Special Feature α9 Gen 3 AI Processor 4K; ThinQ AI with the Google Assistant and Amazon Alexa Built-In; Dolby Vision IQ and Dolby Atmos; Filmmaker Mode, Works with NVIDIA G-SYNC; Smooth Gameplay; Low Input Lag and Fast Response Time; Quad Step Noise Reduction; Advanced Color Enhancer See more
Connectivity Technology HDMI
Aspect Ratio 16:9
Product Dimensions 9.7"D x 42.2"W x 25.8"H
Model Name AMZ1LGOLED48CXPUA

About this item

  • LG OLED TV: Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture.
  • PIXEL LEVEL DIMMING: Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. See stunning picture, perfect black, infinite contrast and over a billion rich colors.
  • WEBOS AND MAGIC REMOTE: LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control — just speak or simply point, scroll and click.
  • α9 GEN 3 AI PROCESSOR 4K: Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.
  • GAMING: LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC and FreeSync, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
  • OLED MOTION PRO: our most advanced motion handling for fast movements in sports and action sequences | Native Refresh Rate: 120Hz
  • INPUTS & OUTPUTS: HDMI (HDMI 2.1 & HDCP 2.2) x4, USB 2.0 x3, RF Connection Input (Antenna/Cable) x1, AV Input x1 (breakout cable required, not included), Ethernet Input x1, RS-232C Input (Mini Jack) x1, Digital Audio Output (Optical) x1 | Wi-Fi (802.11ac) & Bluetooth 5.0 Enabled

Important information

Visible screen diagonal

48" / 122 cm

Top Brand: LG

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LG OLED48CXPUB Alexa Built-In CX 48" 4K Smart OLED TV (2020)
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Price-12% $876.95
Typical:$996.99
-32% $1,566.95
List:$2,296.99
$996.99$949.00$996.95
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Product Description

LG OLED TV CX redefines everything you see. Once you’ve seen LG OLED TV, other TVs pale in comparison. OLED is a difference-maker for movies, shows, sports and gaming. From the gridiron to the iron throne, no detail goes unseen. And only OLED pixels emit their own light for perfect black, intense color and stunning picture — backed by AI Picture Pro and AI Sound Pro, our best 4K processor, connected home features and cutting-edge gaming tech.


From the manufacturer

See how OLED redefines picture quality with SELF-LIT PiXELS

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

OLED CX Features

processor

See More of Your Content in 4K

4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*. *Image quality of upscaled content will vary based on the source resolution.

webos smart tv

World's Most Intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. *Some features require 3rd party subscription or account.

tv

Cinematic Sight and Sound

Dolby Vision IQ automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

oled gaming

See how LG TVs give you the gaming edge

NVIDIA G-SYNC** and FreeSync*, gives you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay. *FreeSync software update required. **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

Gaming

gsync

G-SYNC Compatible

Exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

hdmi

Smoother Gameplay for the Win

A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support.

1ms response time

Low Input Lag & Response Time

With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

HGiG

More Immersive HDR Gaming

HDR gaming drops players right into the action for a new level of immersive gaming.

2020 LG OLED TVS

oled cx

OLED CX Series

oled wx

OLED WX Series

oled gx

OLED GX Series

oled bx

OLED BX Series

Customer Reviews
4.7 out of 5 stars 5,642
3.7 out of 5 stars 10
4.4 out of 5 stars 136
4.5 out of 5 stars 712
Screen Size
77", 65", 55", 48" 65" 77", 65", 55" 65", 55"
Design
Ultra-Thin Wallpaper Gallery Ultra-Thin
Processor
a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a7 Gen3 AI Processor 4K
Cinema HDR
Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG
Dolby Vision IQ / Atmos
Yes / Yes Yes / Yes Yes / Yes Yes / Yes
Gaming
G-SYNC, FreeSync*, VRR, HGiG HGiG G-SYNC, FreeSync*, VRR, HGiG G-SYNC, FreeSync*, VRR, HGiG
Hands-free Voice Control
Yes Yes
Smart TV
LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS
Voice Assistant Built-in
Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa
Apple AirPlay 2 & HomeKit
HDMI/USB Ports
4/3 4/3 4/3 4/3
Suggested Sound Bar Pairing
LG SN8YG LG GX LG SN10YG

Customer reviews

4.7 out of 5 stars
5,642 global ratings

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Customers say

Customers find the television's picture quality amazing, with clear imagery and vibrant colors. They describe it as a fantastic TV with a superb display. However, some customers have mixed opinions on the sound quality and setup process.

AI-generated from the text of customer reviews

470 customers mention "Picture quality"434 positive36 negative

Customers appreciate the TV's picture quality. They find the blacks great, the imagery clear, and the display superb. The video quality is exceptional, with well-shot starfields being mesmerizing. The upscaling on this TV is really good, and the screen quality is amazing.

"...I am delighted by the outstanding, or should I say amazing image quality of the OLED display...." Read more

"...This LG is jaw dropping gorgeous. This is the best picture quality you can get for gaming currently, nothing compares...." Read more

"...The native sound from the TV is great though. The video quality is exceptional and it shows everything extremely well." Read more

"...Original review... Everyone talks about the amazing picture quality so I won't bother with that. Let's just say it's incredible...." Read more

340 customers mention "Tv quality"332 positive8 negative

Customers are satisfied with the TV's picture quality. They find it superb, with bright scenes that pop. The TV feels premium and has a great panel at this price point. Gaming on the display is incredible, and watching movies is an enjoyable experience.

"...Overall the image is extremely balanced offering an enchanting experience...." Read more

"...the firmware update and fresh drivers from Nvidia, gaming on this display is incredible...." Read more

"...It even displays DVDs through a player for those who still have those. I love the almost bezel-less appearance...." Read more

"This is the best quality TV you can buy right now for most applications, and while it's more expensive than most of its LED-lit competition, it's a..." Read more

177 customers mention "Color"177 positive0 negative

Customers appreciate the TV's color. They say the OLED panel is beautiful, producing the best picture they've ever seen. The contrast is great, and colors look exactly right all the time. The app supports 4K HDR, and Pixar and Marvel movies look outstanding. The vibrant, detailed image with wonderful high contrast is brought together with a vibrant, detailed image with a minimalist design.

"...The black levels are truly great, contrast is perfect and the brightness is very, very good...." Read more

"...This LG is jaw dropping gorgeous. This is the best picture quality you can get for gaming currently, nothing compares...." Read more

"...I love the almost bezel-less appearance...." Read more

"...can change the colors but I just go with a soft white and it really compliments the TV and provides an outer glow which can be seen in my attached..." Read more

169 customers mention "Sound quality"113 positive56 negative

Customers have different views on the sound quality of the television. Some find it great, with a wide soundstage and noise reduction. Others report issues like audio that cuts in and out frequently, sounds scratchy, or has a tinny spectrum. Additionally, background music can take precedence over the main content, making it difficult to read text.

"...Having a standard Audio Out output was a big plus for me and this is what made me buy this model over previous models, as I was targeting buying an..." Read more

"...I love the almost bezel-less appearance. The sound is great, there is a very slight delay between my TV and the soundbar that I bought so..." Read more

"...It does work but I thought it sounded scratchy in that mode. I found the set’s sound perfectly acceptable for daytime cable viewing...." Read more

"...There are many picture modes and sound modes. Getting to the TV settings is very easy. One button. The user guid is built in...." Read more

150 customers mention "Ease of setup"95 positive55 negative

Customers have different experiences with the TV setup. Some find it intuitive and user-friendly, with a good interface and menus. The remote and user help are helpful. Others mention that setting it up requires some web research, the directions are unclear, and wall mounting is challenging.

"...I would note that the User Help on the TV itself is quite helpful and the mouse like feel of the "magic remote" is great...." Read more

"...Setup was a fairly quick. Initially I did run into a some Gsync flickering upon first boot up...." Read more

"...It does take 2 people to mount. I don't care how strong you think you are. It's not a weight issue so much as it's a wingspan issue...." Read more

"...How about the remote? Are the menus easy to use and intuitive? Read on... For me, remote controls are sometimes a deal breaker...." Read more

Pint Sized Perfection!
5 out of 5 stars
Pint Sized Perfection!
I am very much an OLED fan. My tablet has an AMOLED screen and so does my phone. I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED screen.I’ve wanted an OLED for years. I actually had the money saved up nearly two years back but my problem was screen size. I simply could not fit a 55” TV in the space I had and that was the smallest OLED available. My previous TV, a Panasonic 46” G-10 filled the space I had. There was no way I could fit anything larger without completely rearranging my living space or (the horror!) ditching my favorite tower speakers and wall mounting some bookshelf speakers above the TV.I was delighted when I heard that LG was bringing out a 48” variant of its mid-range CX series. It’s widely held that LG OLEDs have pretty much the same picture quality across the model ranges. Some of the upper tier models have wafer thin mountable designs, next gen digital TV tuners (which I’d never use) and some other fancy features but, when it comes to the visuals, they’re all pretty similar.Unwrapping the TV was a little scary. It’s super thin and looks quite fragile. I would suggest having someone on hand to help with this even with a smaller model such as this one. The screen itself looks like a giant bezel-less android tablet. It has hardly any outer frame which contributed to my being able to fit the 48” into the same space my 46” had occupied. In fact if anything the 48” actually looks smaller and more compact than the TV it replaces even though it has an extra two inches of diagonal size. The screen sits on a base that contains the speaker(s) and has a cable routing channel which I didn’t find a lot of use for. It does stick out about 8 inches behind the TV so that might be a consideration if you are planning to desk mount. There’s also an angled valance which attaches to the front of the lower base leading to a clean, well sculpted presence.At the time I did the install for this I had also had my Harman Kardon AVR completely serviced so it made sense to do a complete reinstall of all components. I also installed a powered Ethernet hub on my equipment rack at the same time so that I could have a stable wired internet connection to this TV, my Roku box and a floating 14 foot cable allowing us to do Zoom meetings (as we increasingly do) out in the front yard without fear of signal loss due to weak WiFi.Once hooked up it takes you to its “WebOS” main screen to assist with the TV set-up. The set comes with a dedicated “Smart Remote”. You can point and click around the screen as well as conduct the usual volume up, channel down sort of stuff and navigating input select etc. There’s also direct support buttons for launching Netflix and Amazon Prime apps (and some others I don’t use). In theory it should work great but I have to say I hated it. I have slightly trembly hands and getting the pointer to stick anywhere near the function I wanted to operate was trying to say the least. Also the Smart Remote sends out RF (radio frequency) signals rather than the more traditional IR (infra-red) so I couldn’t even use it to program my master, learning, remote. I don’t like having a ton of remotes around so this was a nuisance.Fortunately the TV is also equipped with an IR sensor and most of the functions can be accessed using a more traditional LG remote. I bought one, used it to program my master remote and then put it away in the drawer. I think, for the ten bucks or so it would cost, LG could also include a traditional IR remote in the box for those of us that would prefer to go that route. Now my master remote works well with the TV. I do lose some functionality like direct voice control but, to be honest, I simply don’t care as long as I can navigate the menus, turn up the volume etc. I was even able to learn the IR codes to direct launch the aforementioned Netflix and Amazon apps.The set is connected to a Roku Ultra, my Spectrum cable box and an Oppo BDP-93 BluRay player via a four way HDMI switching box so that only one cable lands at one of the TV’s four HDMI 2.1 capable inputs. Unfortunately the switching box doesn’t support HDCP 2.2 so it won’t pass the 4K HDR signal my Roku is capable of outputting but, since the TV basically has most of the apps I use on the Roku built in, that streamer is kind of redundant now anyway. And the set's built-in apps do display 4K HDR and can look pretty spectacular in the process of doing so. I’m not so familiar with all the latest 4K formats. I was an avid AV fan up to the introduction of BluRay but, to be honest, that format looks so great I wasn’t sure how much better things could get. I was wrong which brings me to,Picture Quality:In a word wow! I set the TV up using C-NET’s recommended settings for the CX: Cinema (user) setting, contrast ramped back from 100 to 80 and switching off some of the various enhancement and motion settings. Once I’d done this I watched a couple of BluRays I’m very familiar with. Color was extremely close to the Panasonic (in other words it was right) and the overall picture seemed to have a lot more “pop” probably due to the set’s jet black contrast floor. 4K HDR, tested with Amazon Prime Video’s “The Expanse” space opera was AMAZING! OLED’s don’t go as bright as many LED TVs but that black floor means the brightest areas of a scene can still look searing compared to dark parts of the screen. Well shot starfields are mesmerizing. Could the set benefit from a full professional calibration? Maybe but not by much. This TV is pretty accurate straight out of the box. I’m betting that most people opting for this screen size, including gamers who this TV is heavily marketed toward, probably won’t be dropping several hundred on a full scale pro set-up and they won’t be lacking because of it.TV Sound:I actually have a pretty extensive surround-sound system and I really had to use it with my last TV as it sounded pretty terrible on its own. The LG actually sounds quite decent especially on dialog. There’s a reasonable amount of bass and voices are clear and get quite loud on the “Cinema” mode I’m using. There are a few other settings including one which enhances voices. It does work but I thought it sounded scratchy in that mode. I found the set’s sound perfectly acceptable for daytime cable viewing. There’s no need to have my theater sound on and that’s going to save wear and tear on the system, not to mention savings on electricity and a lot more heat belting out into the house.Verdict:If you want an OLED TV and don’t have much space, buy one!Sony’s 48” OLED will be out soon. It may have marginally better picture processing but from where I’m looking, I can’t see room for that much improvement. There’s also a 48” Panasonic (all these TVs use LG’s core panel) that’s supposed to be another level up but it costs considerably more and won’t be on sale in the US so you’ll need to import that TV from Canada when it comes out.Save yourself the trouble, get one of these.
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Top reviews from the United States

  • Reviewed in the United States on November 9, 2020
    This is my first 65" TV and I have been enjoying it for almost a week now. I am delighted by the outstanding, or should I say amazing image quality of the OLED display. The black levels are truly great, contrast is perfect and the brightness is very, very good. Overall the image is extremely balanced offering an enchanting experience. To my surprise I did not have to play with any of its multiple video modes or tune any image in any way. In fact I am using the standard video setup, the one it came with out of the box, with the AI enabled and that's it, end of story!! I watch tennis, movies, news programs, name it... and they all look amazing!! Why mess around with perfection?
    I use this TV mostly as a display with wireless headphones, hooked up to an Xfinity X1 cable box. The cable box is connected to WiFi and brings in all the apps and various video services, like Netflix, Amazon Prime and such. I did not even connect the TV to the internet and I skipped the respective setup. As such, after selecting the right video input from the input button on the "Magic Remote" provided by LG with the TV, and after pairing my TV with the X1 box remote control, I was in business. I did not have to change anything!! That's real Magic!!
    The unboxing was made much easier by the "Unboxing Video" for this TV on the respective Amazon web page for the LG CX TV. Great video indeed, much better than anything I got from LG to tell you the truth!!
    I understand that my setup is minimal for this kind of TV, but this is what I need right now and I am glad that I could cut through the clutter of many features and setups and options and get exactly what I needed.
    I would note that the User Help on the TV itself is quite helpful and the mouse like feel of the "magic remote" is great. The cursor goes away by itself or if you use any arrow button. Not a problem at all!! (I am saying this related to some comments I saw on Amazon CX TV page, related to this. )
    Having a standard Audio Out output was a big plus for me and this is what made me buy this model over previous models, as I was targeting buying an OLED TV for years!! Strange isn't it?? I know!!
    Overall, a very happy customer, though I would suggest LG to put the unboxing video on their CX TV support website!! This one is a keeper! Enjoy it every day!!
    Well, before the Tokyo Olympic Games I bought also a 77" CX and I like it even more.
    2 people found this helpful
    Report
  • Reviewed in the United States on December 16, 2020
    Style: OLED48CXPUBVerified Purchase
    After much research and going back and forth on upgrading my display for gaming, I finally settled on the LG CX48 for my main gaming PC "monitor". I am 100% glad I went with this model. Like the title of this review states, your opinion on standard LED backlit gaming monitors will forever be ruined after going to OLED. This LG is jaw dropping gorgeous. This is the best picture quality you can get for gaming currently, nothing compares. OLED holds the crown for picture quality, period. The LG OLED made my old 27" 1440p LED monitor look like trash in comparison and I cannot believe that's what I previously using for so long. At first, the 48" size almost seemed to large for desktop use. 2 weeks of use later and after adjusting to it, the size is awesome. It feels right at home now.

    Setup was a fairly quick. Initially I did run into a some Gsync flickering upon first boot up. After the current firmware update on the TV from LG and adjusting some settings, everything runs flawless. Just keep in mind, to take full advantage of this display for gaming (4K, 120hz Gsync, 10bit Color) you will have to pair this with an Ampere 3000 series card from Nvidia, or...one of the new 6000 series cards from AMD. These are currently the only video cards with HDMI 2.1 ports. After the firmware update and fresh drivers from Nvidia, gaming on this display is incredible. Compared to my old 27" 1440p Gsync IPS display, I cannot tell any difference between input lag or response time with this CX48 in gaming mode. So far, I've played Horizon Zero Dawn, Black Ops Cold War, A Plague Tale and currently Cyberpunk 2077 on this without issue, and every game looks and runs amazing.

    "Burn In" seems to be a hot topic with OLED's currently, and it can be an issue depending on usage, etc. For desk top use, you'll have to take some precautions if you're going to use a display like this. Task bar hidden, all desk top icons removed, only full motion desk top wall papers or solid color back grounds should be used. These type things should help alleviate any potential OLED burn in.

    One last thing, I won't use them a huge amount, but the OS and smart features on this LG seem to work great and are pretty snappy. Pulling up Netflix or Prime Video is very quick. Watching movies on this is exactly what you'd expect on an OLED this size. Beautiful.

    If you're currently on the fence about upgrading your monitor for gaming and you have the hardware to do it, buy this LG CX48. This, in my opinion, is the current King of gaming displays. It doesn't get any better than this.
    Customer image
    5.0 out of 5 stars
    You Will Be Ruined After Using An Oled....

    Reviewed in the United States on December 16, 2020
    After much research and going back and forth on upgrading my display for gaming, I finally settled on the LG CX48 for my main gaming PC "monitor". I am 100% glad I went with this model. Like the title of this review states, your opinion on standard LED backlit gaming monitors will forever be ruined after going to OLED. This LG is jaw dropping gorgeous. This is the best picture quality you can get for gaming currently, nothing compares. OLED holds the crown for picture quality, period. The LG OLED made my old 27" 1440p LED monitor look like trash in comparison and I cannot believe that's what I previously using for so long. At first, the 48" size almost seemed to large for desktop use. 2 weeks of use later and after adjusting to it, the size is awesome. It feels right at home now.

    Setup was a fairly quick. Initially I did run into a some Gsync flickering upon first boot up. After the current firmware update on the TV from LG and adjusting some settings, everything runs flawless. Just keep in mind, to take full advantage of this display for gaming (4K, 120hz Gsync, 10bit Color) you will have to pair this with an Ampere 3000 series card from Nvidia, or...one of the new 6000 series cards from AMD. These are currently the only video cards with HDMI 2.1 ports. After the firmware update and fresh drivers from Nvidia, gaming on this display is incredible. Compared to my old 27" 1440p Gsync IPS display, I cannot tell any difference between input lag or response time with this CX48 in gaming mode. So far, I've played Horizon Zero Dawn, Black Ops Cold War, A Plague Tale and currently Cyberpunk 2077 on this without issue, and every game looks and runs amazing.

    "Burn In" seems to be a hot topic with OLED's currently, and it can be an issue depending on usage, etc. For desk top use, you'll have to take some precautions if you're going to use a display like this. Task bar hidden, all desk top icons removed, only full motion desk top wall papers or solid color back grounds should be used. These type things should help alleviate any potential OLED burn in.

    One last thing, I won't use them a huge amount, but the OS and smart features on this LG seem to work great and are pretty snappy. Pulling up Netflix or Prime Video is very quick. Watching movies on this is exactly what you'd expect on an OLED this size. Beautiful.

    If you're currently on the fence about upgrading your monitor for gaming and you have the hardware to do it, buy this LG CX48. This, in my opinion, is the current King of gaming displays. It doesn't get any better than this.
    Images in this review
    Customer image
    5 people found this helpful
    Report
  • Reviewed in the United States on April 2, 2024
    Style: OLED55CXPUAVerified Purchase
    I needed a replacement for an older plasma television that got a section of it that stopped working. It feels like you have to study a degree just to figure out which TV to purchase.

    This TV is excellent in all the areas. It has multiple inputs as often TVs have reasonable specifications but do not have enough inputs. No one wants to be plugging out and in things every 2 seconds.

    I have an Amazon firestick connected which works seamlessly. I have a Nintendo Switch that gets connected, a Xbox 360 that works well on it and more recently my newer Xbox Series X which looks stunning. I have an internet TV box from my internet provider that also works well on it. I can link it with my computer and display games over there. I can cast my phone audio or video to my TV.

    It is very thin, I have mine mounted and it can go flat against the wall. It updates frequently and I have no issues with how it functions. It even displays DVDs through a player for those who still have those. I love the almost bezel-less appearance.

    The sound is great, there is a very slight delay between my TV and the soundbar that I bought so we usually use 1 or the other. The native sound from the TV is great though.

    The video quality is exceptional and it shows everything extremely well.

Top reviews from other countries

  • Shernell
    5.0 out of 5 stars GOOD QUALITY WORTH THE MONEY
    Reviewed in Canada on June 5, 2021
    Style: OLED55CXPUAVerified Purchase
    This tv takes my breath away. This is my first OLED TV and I am in love. Its everything I wanted when it comes to watching tv shows or movies. To get that life like image and for it to be more realistic set it on smooth for truemotion you would be mind blown. I literally watch The Shallows and it is just in HD and this tv shows the video super crystal clear even when the scene is under water just wow. I highly recommend to go on YouTube and look up settings for Dolby Version and HDR but remember to actually watch a Dolby Version content to set up Dolby Version settings etc. I notice a huge difference in game mode and it's awesome. Super bright than my old RCA 4K tv which isn't close to the movies or shows being realistic. I would highly recommend this tv to a friend or anyone. And oh btw the volume for this tv is insane when you turn on Dolby Atmos at volume 12 is loud. I'm very impressed with this tv I already have a LG phone so to have a LG Tv is a bonus. You won't be disappointed. And I rarely write reviews that's to tell you how much I had to give my input on how much I love this tv. Queen LG CX.

    An Update: My tv is still doing great. No Burn in whatsoever. What I love about this tv also is the pixel refreshes when your not using the tv and its turned off.

    Another update: My tv is still in excellent working condition as of August 4th 2023. Brought tv in 2021.
  • J. P.
    5.0 out of 5 stars CX 77"
    Reviewed in Canada on October 21, 2020
    Style: OLED55CXPUAVerified Purchase
    I have had CX 77 inch for about 2 weeks now. My main use for this TV is connecting with PC for occasional movies and gaming. I have not hooked up to AV receiver so I use the internal TV speakers for sound.

    For physical appearance and build quality, this TV gets top score. Minimalistic design with a solid rigid metal plate covering the rear side of the panel speak volumes in a quality department.

    Picture quality is top notch. Very good colour right out of box. You will get some unevenness with screen uniformity (google it if you don't know what it is) but mine is relatively clean to my eyes and certainly not a problem watching a normal content.

    WebOS is joy to use and swiching tv apps to hdmi inputs and vice versa is easy and seamless. Apps load and function pretty snappy.

    Sound from this tv is pretty good. In my opinion, it should meet average listeners need but if you are demanding audiophile or have a concert hall, you might want to use dedicated HT system

    Some cons.

    Stand. Although it does the job, but the tv wobbles when you touch it. But it is there for viewing not touching.

    This can be pro for some, but it has very complicated picture control. If you want to calibrate this tv to fine tune a picture accuracy then you need to hire a professional calibrator to do the job. Or buy tools and DIY.

    Reflection is real but it will be only problem if cannot stand it or your space has many light sources. In my living space where it has large windows, doesn't bother me too much.

    Burn in. I guess burn in can happen, but the tv comes with some excellent tools to combat this risks. I have not noticed any IR or burnins with my set so far, but I don't worry about it. I tend to baby things at beginning but TV is meant to be used and after few years I won't care about it anyways
  • Integral
    5.0 out of 5 stars Fabulous with stunning picture quality!
    Reviewed in Canada on December 16, 2020
    Style: OLED55CXPUAVerified Purchase
    This TV has stunning picture quality! It absolutely resonates with quality and is the benchmark for all others to be judged by. I am completely thrilled with this TV and as an added bonus it has impressive sound quality. It has an amazing refresh rate, a great collection of inputs, deep color, and a high quality build. Although expensive it is well worth the cost.
  • Tristan Yoon
    5.0 out of 5 stars The best TV I've ever had in my life
    Reviewed in Canada on October 13, 2020
    Style: OLED55CXPUAVerified Purchase
    I've always been hesitant to purchase an OLED TV due to burn in issues, but this TV is too good to pass up for that.

    Picture quality is soooo good with blacks being pure black on OLED, and HDR contents finally look the way they are supposed to be. Dolby Vision makes it just unbelievably gorgeous to look at the scenes from the shows that support it.

    Sound quality is also pretty good, but I live in a studio about 7~8 feet away from the TV so take that into consideration. I don't have complaints about its bass or treble with its speakers as I'm not an audiophile with gold cables connected to speakers.

    Using the apps with WebOS is also straight forward and no manual is needed to install or uninstall them.

    Overall, this TV will leave anyone satisfied with it as long as you don't let it burn in by watching content with static images on the screen for too long. (news channels with logos or bars, sports games with scoreboards, youtube 10 hours of music with static image)
  • AJ Bellosillo
    4.0 out of 5 stars High picture quality, but also high price
    Reviewed in Canada on October 25, 2020
    Style: OLED55CXPUAVerified Purchase
    Maybe my expectations were too high, but this TV did not wow me. For something that costs nearly twice as much as a standard LED, it's definitely not twice as good. Still, it's a very good TV and I'm satisfied with it.